One of the biggest challenges for any business is building a great team; the next hardest thing is convincing everyone to stick around long enough to achieve some of those big goals together. Investing time, energy and resources into getting your staffing right is vital; otherwise your business will constantly be held back by recruitment and training costs. Those star workers you so desperately need are out there just waiting to be found; let’s take a look at how to find and keep them.
Compensate them well
The only way you are going to attract quality candidates is by offering a decent rate of pay; after all, if you want the best it is only fair that you be willing to pay for it. If you simply can’t afford to offer a competitive rate, reduce the scope of the role, offer what you can, and add on as many perks as possible. Things like a flexible schedule, training opportunities and room to advance can be extremely attractive for many candidates.
Share your vision
It can be hard convincing people to jump on board your business when you are still trying to get it off the ground, but sharing your grand vision for the future can certainly help. Many potential candidates will have been part of a few ventures themselves and therefore will know a good thing when they hear it, so tell them exactly what it is you have in mind. If you are concerned that someone will steal your ideas, have them registered, patented and trademarked or get people to sign a non-disclosure agreement.
It takes a broad range of characters and temperaments to make a business successful, from extroverts and introverts to problem solvers and dreamers; the hard part is finding a way to balance them all. When searching for new employees keep in mind those personalities you have on board already, because unless everyone can work together your team is unlikely to enjoy much success.
Know what you want
Before you advertise for a new position think carefully about what you will want and need that ideal candidate to do and be realistic about how much you are expecting from them. You need to clearly articulate what you want, the skills and qualities that are essential and those that you are flexible on. Whatever you do, don’t make the mistake of asking for too much because you will scare quality candidates away.
Extend your search far and wide, not just to other parts of your state, province or country, but to other countries as well. In today’s highly-connected world many jobs can easily be done remotely and even if you need someone to be there in person, many candidates will be willing to relocate for the perfect job. Freelancing can be another effective way to find high quality talent and it will cost you a whole lot less than committing to a full time member of staff.
It is easier to be successful when you have the backing of a great team, so stop trying to do it all yourself and get the help you need for your business to finally take flight. If your team needs someone who can craft quality content that embraces your brand voice, articulates your core values and keeps your customers coming back, I can help. Contact me today for a free consultation and quote.