If your marketing efforts consist primarily of renting advertising space, paying for contacts or shouting your message from every rooftop, consider this your cue to make a change. The world of business has evolved dramatically in recent years and modern marketing is now all about finding ways to draw your target audience to you. Inbound marketing is designed to do just that and, according to HubSpot, it has been the most effective form of online business marketing since 2006. This is a brief look at all you need to know.
What is Inbound Marketing?
Inbound marketing focuses on creating and sharing content that your ideal customers will want and need most, making it easy for people looking for businesses like yours to find you a little more naturally. By saving time and money on searching for potential customers and competing for their attention, you can instead concentrate your efforts on nurturing those connections and establishing longer-lasting relationships. Want to know more? Let’s get started then, shall we?
Step 1 – Quality content and lots of it
Modern consumers will often spend a lot of time researching products and services before making their decision; therefore, providing quality content that is interesting, useful and engaging is a great way to get on their radar. The more content you add, the better; this way there will always be a reason for potential customers to keep coming back.
For best results, focus your efforts around the following important tools;
Nothing will attract more people to your website than a quality blog, particularly if every posting is insightful, meaningful and valuable. Whether you offer tips and advice, weigh in on the latest industry developments or highlight impressive projects you’ve been working on, use your blog content to build trust, establish your expertise and even show a little personality. Your blog also provides the perfect place to showcase your customer service skills, so use it respond to any questions, concerns and feedback you get as well.
If you have managed to attract a new visitor to your site, making a good impression is vital; after all, this may be your only opportunity to do so. Your web pages should clearly describe who you are, what you do, and why it matters; including clear, colourful and relevant imagery will make your site easier on the eyes, and adding testimonials from happy customers is another savvy move. Be sure to use simple language right throughout your site as well, because confusing people with jargon or complicated terms will never end well.
Search Engine Optimisation (SEO)
For your target audience to find your business online it will need to feature prominently on search engine listings, which means having your website optimised for SEO purposes. Adding quality content to your site regularly will definitely help, though you also need to include keywords that people are likely to use when searching for businesses like yours, and do so naturally. While there is no shortage of online tools available to help you optimise your website (some of which are even free), investing in professional SEO services is an investment well worthwhile.
Effective inbound marketing is all about taking a multi-channel approach and being active on social media is a must. Aside from providing another venue to share engaging and valuable content, getting social provides a great way to take advantage of opportunities quickly as well as put out fires before they can do too much damage. You can also learn a lot about your target audience through those social channels, such as who they are, what they want and need, as well as what they think about you.
Step 2 – Generating leads
If you have attracted visitors to your site and managed to peak their interest, the next step is finding a way to engage with them further. For best results, each and every page of your website should include a call to action. Apart from making it obvious how interested parties can find out more or even make a purchase, leading potential customers to landing pages can be a great way to gather their all-important contact details.
Step 3 – Turning leads into sales
Getting a potential customer’s contact details provides a fantastic opportunity to get to know them a little better, though it is crucial that you are taking a measured and respectful approach; otherwise, you will likely scare them away. Marketing automation can play an important role, particularly early on in the relationship, as this is an efficient and effective way to ensure that those interested in your business find out more. Customer Relationship Management (CRM) software can also help by tracking each interaction and making it easier to tell how, when and where to connect.
Step 4 – Keep your finger on the pulse
If you have made it to this stage in your inbound marketing efforts, congratulations, because it means you have successfully turned those leads into customers, but if you expect them to stick around for long you need to show that you care about more than just their money. This means investing time and effort into getting to know your customers and constantly proving that you are worthy of their business. Look for every opportunity to solicit feedback, monitor mentions of your business online, and go out of your way to exceed expectations at every turn.
Inbound marketing won’t just make finding your ideal customers less of a lottery, it will make keeping them happy a whole lot easier as well, so stop pouring your marketing budget into the bottomless pit that is outbound marketing and switch your focus to a method that actually works. If you need help creating quality content for your inbound marketing efforts, I can help. Contact me today for a free consultation and quote.
Ever since data was first recorded there have been attempts to analyse it for greater meaning, but up until recently, large scale data analysis required specialised equipment, a team of data scientists and a sizeable budget. Thankfully, the evolution of cloud computing has levelled the playing field considerably by making data mining faster, cheaper and finally accessible to even the smallest businesses. This is a brief guide to what data mining is and some of the many ways it can benefit your business, regardless of how large or small it may be.
What is data mining?
Data mining is the process of analysing large volumes of data, identifying relationships within it and turning it into useful information. Your small business data could include anything from the time, date and amount of each of your sales to the age and gender of your customers or even what people are saying about your brand online. Collecting and analysing this data or ‘mining it’ once required a significant investment of time, effort and resources, but nowadays powerful data analysis tools are fast, user-friendly and sometimes even free!
Benefits of data mining
The benefit of high volume data analysis tools cannot be overstated; in fact, it is virtually impossible for your business to reach its full potential without them. Here are three of the many ways that data mining can and will benefit your business.
Get to know your customers
Having up-to-date information regarding your history with each customer will make building a relationship with them considerably easier. Knowing who they are, where they live, the devices they use or even where you are most likely to find them online will take the guesswork out of tailoring your products and services as well as make it obvious exactly how, when and where to connect.
Those tell-tale signs of opportunity are often hidden deep within your own data, but by identifying patterns and trends, data mining helps to predict what your target audience will do next so you can position your business to greatest effect. The most obvious data to utilise in this regard is any feedback you receive directly from your customers, as it will often highlight those very features, qualities or experiences that they want and need most.
Understanding how, why and when your business gets busy will make it easy to ensure that you always have the right amount of staff and product on hand. Data mining can also reveal how factors such as the day, time or even the weather impact your business, giving you the information you need to not just be proactive but make the right call. Your data analysis can even predict when a client or an employee is about to leave you, providing an invaluable opportunity to pre-empt the loss and mend the relationship.
Getting started with data mining
Data mining is fast, safe and easy; however, with so many data analysis tools now available it can be hard to know where to jump in. If your business is ready to take the plunge into data mining the following are two easy ways to get started.
Your website analytics will reveal a huge amount about the visitors to your site, such as where they are coming from, how long they stay and which parts of your site they like best, making it easy to know what to change and what to leave alone. While most websites come with their own basic data analysis that will track how many visitors and page views you’ve had, dedicated tools such as Clicky and Kissmetrics can provide a far broader and deeper perspective.
Customer Relationship Management (CRM) Software
CRM software is designed to centralise, organise and track data relating to each of your customers, so you can anticipate orders, market more effectively and provide higher quality service. CRMs also improve collaboration within your business by ensuring that your entire team has access to the latest information and that every member is being held accountable for their work.
Your online content can play a crucial role in your data mining efforts by engaging your target audience, sparking feedback and providing an invaluable source of data with which to guide those crucial business decisions. If you are struggling to keep up the flow of content for your business, I can help. Contact me today for a free consultation and quote.
Success in modern business requires a strong online presence and nothing is more important than your website; however, without a decent blog your site will fail to reach anywhere near as many people, let alone turn them into customers. The following are a few of the many ways that a blog can and will benefit your business, so if your business doesn’t have a blog yet get one ASAP.
1. Establish your expertise
A blog provides a fantastic opportunity to show that you are an expert in your field, making it far more likely that people will choose you over a competitor. The secret is not to blow your own horn, but rather let your talents speak for themselves by providing information that people will want or need to know about. Whether you offer useful tips and advice, share photos of your latest impressive project or weigh in on major developments in your industry, use your blog to prove you have the skills, knowledge and expertise that those potential clients are searching for.
2. Keep them coming back
Every visit to your website is an opportunity to deepen brand awareness, develop relationships and hopefully even make a few sales and there is no more powerful way to encourage repeat visits than with a quality blog. Funny, practical or interesting content can certainly be a strong draw and the more frequently you post the better, though it is wise to establish clear brand standards for your postings so that you are always portraying the same look, feel and values. While you don’t need to post at exactly the same time each day, week or month, try to stick to a relatively consistent schedule so that you don’t disappoint any of your fans.
3. Be search engine friendly
Performing well on search engine rankings is crucial, as most potential customers won’t look beyond the first couple of pages of online listings and therefore if you aren’t there you won’t be getting their call. One of the most effective ways to boost your ranking is by feeding your site a steady diet of high quality, user-friendly content and your blog provides the perfect place to do so without making your site look and feel cluttered. Regardless of whether you add photos, reviews, infographics or how-to style articles, for best results, use simple language and keep your content original, friendly and natural.
4. Encourage feedback
The more feedback you can get from your target audience the easier it will be to make the right decisions for your business and there is no better place to engage, inspire and encourage than your blog. Make it clear to people that you are interested in their opinions, provide plenty of easy ways for them to respond and if you are still having trouble getting responses consider offering rewards in exchange for feedback.
5. Build trust
Developing meaningful relationships with your customers starts with establishing trust and your blog can play a vital role in building those crucial relationships. Offering free tips and advice is a sure-fire way to win over a few fans while using those postings to speak to questions, concerns or controversies will show that you understand the importance of being responsive and transparent. Revealing a little more about the people behind your business can also help by making your enterprise easier to relate to, particularly if you include photos that prove you are real people and details that aren’t already common knowledge.
One of the hardest things about running a successful blog is keeping up a steady flow of high quality content, especially when you are busy running your business – I can help. I specialise in creating original content that will reinforce your brand messages, engage your target audience and help your business to reach its full potential. If you could use a hand with your online content contact me today for a free consultation and quote.
It takes a serious amount of time, effort and perseverance for any business to be successful; however, the difference between success and failure will often come down to a few very simple elements. To give your business its best chance of taking off this year focus on doing more of the little things right; the following tips are sure to help.
1. Update your tools
If it has been a while since you last updated your tools do so this year, because technology has come a long way in recent years and for your team to remain competitive they need the latest capabilities. For best results, talk to your staff about which upgrades they feel will benefit your business most as their front line roles give them a unique perspective on your day-to-day operations.
2. Improve your customer service
One of the easiest ways to outperform larger or more established competitors is via your customer service, making it vital that every interaction with your business is memorable for all the right reasons. Whether you invest in mobile POS devices to speed up transactions or offer a satisfaction guarantee on everything you sell, look for ways to make your operations as user friendly as possible and if you make a mistake, rectify it ASAP with an honest and generous approach.
3. Empower your team
Studies have consistently shown that empowered workers are healthier, happier and more productive, so loosen the reins a little this year. Your staff will be more likely to fulfil their potential if they have a chance to show what they can do and your customers will appreciate dealing with workers who can make decisions right now. If you feel that your team are not quite ready to handle more responsibility invest in additional training to boost their skills and confidence.
4. Establish your expertise
Providing the information your clients want and need for free will build trust, establish meaningful relationships and encourage customer loyalty, all of which will significantly benefit your business. For example, offering practical advice relating to your products or services is sure to boost satisfaction levels, while weighing in on big issues relating to your industry is a great way to show that you know what you are talking about. Regardless of whether you offer in-store tutorials, post videos online or guest blog on popular industry sites, leave no doubt in anyone’s mind that you are an expert at what you do.
5. Mine your data
Even the smallest businesses accumulate a huge amount of data each year and making sense of it all can provide valuable insight into what is going right and wrong with your business. Basic data mining nowadays is cheap and easy, for instance you can learn a huge amount about your customers and what they think about your business simply by examining your website analytics or monitoring mentions of your business online. There are also countless apps available to help you to capture, analyze and understand your data better, while customer management software provides a highly effective way to keep track of those many important relationships.
6. Give back
Show that your business cares about more than just money by supporting an initiative or two in your local community; after all, if you expect people to invest in your business it is important to show that you care about them as well. Sponsor a local sports team, contribute to area fundraising efforts, or even offer a scholarship to a nearby educational institution; whatever you do, find a way to give back that showcases your core brand values.
7. Start earlier
Getting an early start on the day will mean that you can put out fires or take advantage of opportunities before your competitors are even out of bed, so try starting a little earlier. Even if it takes you a few coffees before you hit top speed, those quieter morning hours provide a great way to get a head start on the day before you are inundated by interruptions.
8. Outsource to experts
Struggling to do every task yourself can mean wasting time, effort and resources, especially when you are dealing with elements that you don’t have the skills, knowledge or training to handle. Whether you need help with bookkeeping, fundraising or copy writing, outsourcing those specialised tasks to experts will mean you can focus on doing whatever you do best; it will also often mean those outsourced tasks get done faster, cheaper and better.
If you are in need of quality online content that embraces your brand voice, relates to your target audience and hits the mark every time, I can help. Contact me today for a free consultation and quote.
Running a small business requires a whole lot of time, effort and perseverance; however, you can vastly improve your chances of success simply by making the most of every morning. Whether you run a restaurant, a hair salon or an IT business, the following tips will ensure that you are hitting the ground running every day of the week.
1. Start early
If your small business is still trying to get off the ground you simply can’t afford to be sleeping in. An early start will ensure that you can make some progress before you get swamped by interruptions throughout the day and you are also far more likely to be productive while you are still feeling fresh. Some of the world’s most famous success stories are well known for being early starters, such as Richard Branson, Oprah and Bill Gates.
2. Get up to speed
Gone are the days when nothing would happen in the world of business before 9am, because nowadays your clients, partners and even staff members could be based almost anywhere; therefore, there is likely always something happening that relates to your business. Checking in on any major developments first thing in the morning will let you know if there are any fires to put out or opportunities to take advantage of and doing so before most of your competitors are even awake will give you an edge.
3. Clear your mind
Spend some time each morning relaxing your mind, clearing it of clutter and preparing for the day ahead. Whether you enjoy your morning coffee in the garden, listen to some music while preparing breakfast or spend a few minutes meditating, find a way to free your mind of unnecessary distractions before you even think about taking on the day. For that big brain of yours to be at its best it needs to be loose and limber not tense and strained.
4. Eat something healthy
While not everyone is hungry enough for a full breakfast first thing in the morning it is vital that you provide your body with some type of quality fuel for the day, even if it is just a nutritious smoothie or some fresh fruit. A healthy breakfast will provide your body and mind with the nutrients you need to be at your best and it will also mean you won’t need to stop what you are doing mid-morning to refuel.
Getting active first thing in the morning is a great way to kick start your energy levels not to mention counteract the effects of sitting for hours throughout the day. Regardless of whether you do yoga, go for a walk or squeeze in a quick workout at the gym, find a way to get your heart pumping before your day gets hectic. Apart from being great for your physical health, those early active sessions are often when you will have your best ideas of the day.
6. Set goals for the day
Take a few minutes to establish some realistic goals for the day; this will help you to stay focused on tasks that are most important as well as provide a feeling of satisfaction as you accomplish each one. While it is important to be ambitious with your goals, don’t go overboard, as you will risk leaving yourself feeling overwhelmed or deflated if you end the day with a lot still on your list.
While the world of business is more competitive nowadays than ever before there are also far more opportunities for small businesses to reach greater heights, so if you have big plans for your enterprise don’t just dream about them, make it happen! If you are too busy running your business to keep up with your online content, I can help. I specialise in creating original, timely, quality content that will embrace your brand voice, relate to your customers and hit the mark every time. Contact me today for a free consultation and quote.
One of the biggest challenges for any business is building a great team; the next hardest thing is convincing everyone to stick around long enough to achieve some of those big goals together. Investing time, energy and resources into getting your staffing right is vital; otherwise your business will constantly be held back by recruitment and training costs. Those star workers you so desperately need are out there just waiting to be found; let’s take a look at how to find and keep them.
Compensate them well
The only way you are going to attract quality candidates is by offering a decent rate of pay; after all, if you want the best it is only fair that you be willing to pay for it. If you simply can’t afford to offer a competitive rate, reduce the scope of the role, offer what you can, and add on as many perks as possible. Things like a flexible schedule, training opportunities and room to advance can be extremely attractive for many candidates.
Share your vision
It can be hard convincing people to jump on board your business when you are still trying to get it off the ground, but sharing your grand vision for the future can certainly help. Many potential candidates will have been part of a few ventures themselves and therefore will know a good thing when they hear it, so tell them exactly what it is you have in mind. If you are concerned that someone will steal your ideas, have them registered, patented and trademarked or get people to sign a non-disclosure agreement.
It takes a broad range of characters and temperaments to make a business successful, from extroverts and introverts to problem solvers and dreamers; the hard part is finding a way to balance them all. When searching for new employees keep in mind those personalities you have on board already, because unless everyone can work together your team is unlikely to enjoy much success.
Know what you want
Before you advertise for a new position think carefully about what you will want and need that ideal candidate to do and be realistic about how much you are expecting from them. You need to clearly articulate what you want, the skills and qualities that are essential and those that you are flexible on. Whatever you do, don’t make the mistake of asking for too much because you will scare quality candidates away.
Extend your search far and wide, not just to other parts of your state, province or country, but to other countries as well. In today’s highly-connected world many jobs can easily be done remotely and even if you need someone to be there in person, many candidates will be willing to relocate for the perfect job. Freelancing can be another effective way to find high quality talent and it will cost you a whole lot less than committing to a full time member of staff.
It is easier to be successful when you have the backing of a great team, so stop trying to do it all yourself and get the help you need for your business to finally take flight. If your team needs someone who can craft quality content that embraces your brand voice, articulates your core values and keeps your customers coming back, I can help. Contact me today for a free consultation and quote.
Succeeding in business nowadays is no easy task. No longer is it enough to have a great product, a prime location or to offer premium quality service, because as far as modern customers are concerned nothing less than the complete package will do. Regardless of what you do or sell, maximising your productivity is essential and everything from your marketing to your communications to your product design needs to hit the mark. Make sure that your business is making the most of its precious resources; the following tips will help.
Get in the cloud
Stop wasting time and money buying, maintaining and protecting your IT equipment and services, because now you can enjoy all of the latest capabilities for a small monthly fee. Cloud computing also allows you to access all of your business information from anywhere with an internet connection, making mobile work and collaboration easier than ever before.
You can scale those services to suit whatever is happening with your business and all your sensitive business data will be fully protected by enterprise level, state-of-the-art security. If you haven’t made the leap into cloud computing yet, nothing will provide a greater boost to your business productivity. A recent study by the Harvard Business Review Analytic Services found that cloud computing also makes a business a lot more agile.
Mine your data
Even the smallest businesses accumulate a huge amount of data in the course of their day-to-day operations and the more you can utilise that valuable information the easier it will be to zero in on patterns, problems and opportunities.
Tools such as Google Analytics make it easy to find out exactly what is happening with your website, not just in terms of how many people are visiting, but when, how and why they are doing so. IBM’s Watson Analytics extends its analysis to all aspects of your business data, from sales to human resources, while the 360° Customer View offered by Canopy Labs will help you to understand your customers like never before.
Tap into the crowd
Crowdsourcing has taken the business world by storm and recent studies suggest that it is here to stay with a whopping 85% of 2014’s Best Global Brands having used crowdsourcing in the past 10 years. Oreo has crowdsourced cookie designs, Pepsi crowdsourced a Super Bowl ad and Barak Obama even crowdsourced poster designs during his 2012 election campaign. It can work for you too!
Crowdsourcing gives you access to an endless pool of ideas and talent, enabling business large and small to cut costs, get creative and connect with their target audience. For best results, offer a worthwhile reward for participation and provide clear guidelines regarding exactly what you want.
For your business to be firing on all cylinders your online content is vital. It needs to communicate your brand’s core values, engage your target audience and keep them coming back. If you need quality content that gets results for your business, I can help. Contact me today for a free consultation and quote.
Few businesses can get by without a website nowadays, because regardless of whether you sell coffee, clothing or life coaching services, the vast majority of people will first find you online. A quality website can give you a significant edge on your competition, helping your business to embrace its target audience and stand out from the crowd. For best results, keep the following essential elements in mind.
Always look your best
Your website needs to make a positive impression and do so fast. Eye catching colours and imagery will encourage your visitors to stick around and explore, while custom photography can be a great way to create an authentic look and feel. However, don’t get carried away with your creative efforts as it may distract from your core messaging, and embracing a consistent theme throughout your site will look most professional.
Make life easy
Your website should provide a potential customer with everything they could possibly need to make a decision right now and all that vital information must be easy to find and understand. Avoid jargon, use simple language and resist the urge to get overly fancy with your layout and design, because if you want people to explore your site you need to make it easy for them to do so.
If you expect people to drop by your site regularly you had better give them something new to look at. Whether you add blog articles, post instructional videos or review your latest products, you should add something fresh to your website at least once each week. Sites with a steady flow of quality content will not only attract more frequent visits, they will be rewarded by search engines with higher page rankings.
Embrace responsive design
Now that more than half of all internet searches originate from mobile devices your website needs to look good on everything from desktops to smartphones to wearables. Responsive web design adjusts the parameters of your site to suit the device it is being viewed on, providing a more user-friendly experience and making your content easier to share. Google considers responsive design to be so important that it punishes sites that are not responsive with lower page rankings.
Give your customers a voice
Rather than shamelessly promote yourself let your customers speak for you, as it will be a lot more impressive having unbiased opinions willing to vouch for your products or services. Include comments from a diversity of people representing a range of situations, as this will make those testimonials easier to relate to.
Make it easy to contact you
Your contact page needs to be prominently displayed and contain a variety of ways to contact you. Apart from including all those regular details, such as your phone number, address and social media contacts, if your clients are likely to want to connect right now consider adding a live chat option as well.
It can be hard work driving traffic to your website; therefore, if your business is to be successful you need to make the most of each and every visitor. If you need quality content for your website, I can help. Contact me today for a free consultation and quote.
Standing out among a sea of competitors is no easy task, especially when you are a small business still trying to get off the ground. As tempting as it may be to chase passing fads or embrace cheap gimmicks, stick to the basics – the following guide will help.
Showcase your specialties
While it is hard to be the biggest or the best known player in your industry, there are sure to be plenty of qualities that make your business unique. Whether you are the fastest, the friendliest or have the most knowledgeable staff, identify those things that set you apart, highlight them and look for ways to improve. Updating your tools and equipment can help, as will investing in extra training and development for your staff. Showcase client testimonials that support your claims of supremacy and keep an eye on your competition so you can stay one step ahead.
Know your audience
The better you know your target audience the easier it will be to give them what they want, how and when they want it. Your website analytics can reveal how and when customers are connecting with you, as well as which parts of your site they like best, while social media tools such as Topsy and Ice Rocket make it easy to monitor mentions of your business online. Use your brand voice to mirror the style, tone and language of your customers and keep it consistent throughout every tweet, blog and touchpoint.
Offer an amazing deal
Few people can pass up a truly great deal, so while you shouldn’t ever sell a product or service at a loss, offer something that is simply too good to refuse. Be very clear on exactly what you are offering to avoid confusion and restrict the deal to a limited time only to encourage people to act now. Advertise in places where your target audience are likely to notice and prepare to get busy, because you won’t want that much needed rush to undermine quality or service.
Blow people away with your customer service
Go above and beyond with your customer service and you will have no problem encouraging repeat business. Allow people to customize their orders if they wish, provide a rock solid guarantee on everything you sell and make it easy for people to contact you the way they are most comfortable, whether it be via email, phone, twitter, Live Chat or in person. Ensure that your website contains all of the information a potential customer could need and take every customer complaint seriously, regardless of how small it may be.
Shake things up
Trying something new can be rather lucrative, especially if you can find a new way to deal with a common want, need or problem. Startups Uber and Airbnb have made a fortune by taking a new approach to the simple tasks of hailing a taxi and booking accommodation, while shoe company, TOMS, has sold over 10 million pairs of shoes by agreeing to donate a pair for every one sold. Whether you offer your products or services on a pay-what-you-can basis or allow your customers to make their own bookings online, trying something different is a fantastic way to turn a few heads.
If you need quality, original content that speaks your customers’ language, I can help. Contact me today for a free consultation and quote.
Since the beginning of human history people have relied on stories. They have shaped how we think about ourselves, our cultures and the world around us and provided a way for us to inspire, trust and relate to one another. Stories give us a way to stand out, a means to fit in and they make information easier to digest, remember and share.
Every business has a story to tell and telling yours can make it easier for people to understand who you are, what you do and why. For best results, keep the following tips in mind.
Keep it simple
A strong and simple message will have the greatest impact, so whether you are a long running family business or a rapidly growing start up, focus on the core values of your business and clearly describe exactly what it is that you do. Use simple language, avoid jargon and try to explain things in a way that your target audience is likely to understand.
Generate some hype
A good story needs to be inspiring, especially if you are trying to convince people to believe in you and jump on board. So go ahead, share your grand vision for the future and give everyone a reason to get excited about your business. While you will need to back up any big claims you make, there is certainly nothing wrong with being ambitious.
Use humour (carefully)
If you can make someone laugh you are well on your way to forming a connection with them and a funny story is also far more likely to be remembered and shared. Just be sure to keep it professional and steer clear of anything that could be considered offensive, because while the right style of humour can make a story more engaging, getting it wrong can cause a PR disaster.
Reveal a secret
There is no better way to form a bond with someone than to reveal one of your secrets, particularly if it is something surprising, interesting or entertaining. Admitting a mistake, talking about a personal challenge you overcame or revealing an unusual habit will not only show your human side, it will make it easier for people to trust you. But, obviously, don’t reveal anything that could potentially harm your credibility.
Hold something back
A good story should be interesting enough to draw the audience in yet hold enough back that they are left wanting more. Break your story up into segments, have them build upon each other and unveil them one at a time. Whatever you do, don’t give away everything all at once as there will be no reason for people to come back.
If you need help crafting your business story, I can help. Contact me today for a free consultation and quote.