Success in modern business requires a strong online presence and nothing is more important than your website; however, without a decent blog your site will fail to reach anywhere near as many people, let alone turn them into customers. The following are a few of the many ways that a blog can and will benefit your business, so if your business doesn’t have a blog yet get one ASAP.
1. Establish your expertise
A blog provides a fantastic opportunity to show that you are an expert in your field, making it far more likely that people will choose you over a competitor. The secret is not to blow your own horn, but rather let your talents speak for themselves by providing information that people will want or need to know about. Whether you offer useful tips and advice, share photos of your latest impressive project or weigh in on major developments in your industry, use your blog to prove you have the skills, knowledge and expertise that those potential clients are searching for.
2. Keep them coming back
Every visit to your website is an opportunity to deepen brand awareness, develop relationships and hopefully even make a few sales and there is no more powerful way to encourage repeat visits than with a quality blog. Funny, practical or interesting content can certainly be a strong draw and the more frequently you post the better, though it is wise to establish clear brand standards for your postings so that you are always portraying the same look, feel and values. While you don’t need to post at exactly the same time each day, week or month, try to stick to a relatively consistent schedule so that you don’t disappoint any of your fans.
3. Be search engine friendly
Performing well on search engine rankings is crucial, as most potential customers won’t look beyond the first couple of pages of online listings and therefore if you aren’t there you won’t be getting their call. One of the most effective ways to boost your ranking is by feeding your site a steady diet of high quality, user-friendly content and your blog provides the perfect place to do so without making your site look and feel cluttered. Regardless of whether you add photos, reviews, infographics or how-to style articles, for best results, use simple language and keep your content original, friendly and natural.
4. Encourage feedback
The more feedback you can get from your target audience the easier it will be to make the right decisions for your business and there is no better place to engage, inspire and encourage than your blog. Make it clear to people that you are interested in their opinions, provide plenty of easy ways for them to respond and if you are still having trouble getting responses consider offering rewards in exchange for feedback.
5. Build trust
Developing meaningful relationships with your customers starts with establishing trust and your blog can play a vital role in building those crucial relationships. Offering free tips and advice is a sure-fire way to win over a few fans while using those postings to speak to questions, concerns or controversies will show that you understand the importance of being responsive and transparent. Revealing a little more about the people behind your business can also help by making your enterprise easier to relate to, particularly if you include photos that prove you are real people and details that aren’t already common knowledge.
One of the hardest things about running a successful blog is keeping up a steady flow of high quality content, especially when you are busy running your business – I can help. I specialise in creating original content that will reinforce your brand messages, engage your target audience and help your business to reach its full potential. If you could use a hand with your online content contact me today for a free consultation and quote.