Succeeding in business nowadays is no easy task. No longer is it enough to have a great product, a prime location or to offer premium quality service, because as far as modern customers are concerned nothing less than the complete package will do. Regardless of what you do or sell, maximising your productivity is essential and everything from your marketing to your communications to your product design needs to hit the mark. Make sure that your business is making the most of its precious resources; the following tips will help.
Get in the cloud
Stop wasting time and money buying, maintaining and protecting your IT equipment and services, because now you can enjoy all of the latest capabilities for a small monthly fee. Cloud computing also allows you to access all of your business information from anywhere with an internet connection, making mobile work and collaboration easier than ever before.
You can scale those services to suit whatever is happening with your business and all your sensitive business data will be fully protected by enterprise level, state-of-the-art security. If you haven’t made the leap into cloud computing yet, nothing will provide a greater boost to your business productivity. A recent study by the Harvard Business Review Analytic Services found that cloud computing also makes a business a lot more agile.
Mine your data
Even the smallest businesses accumulate a huge amount of data in the course of their day-to-day operations and the more you can utilise that valuable information the easier it will be to zero in on patterns, problems and opportunities.
Tools such as Google Analytics make it easy to find out exactly what is happening with your website, not just in terms of how many people are visiting, but when, how and why they are doing so. IBM’s Watson Analytics extends its analysis to all aspects of your business data, from sales to human resources, while the 360° Customer View offered by Canopy Labs will help you to understand your customers like never before.
Tap into the crowd
Crowdsourcing has taken the business world by storm and recent studies suggest that it is here to stay with a whopping 85% of 2014’s Best Global Brands having used crowdsourcing in the past 10 years. Oreo has crowdsourced cookie designs, Pepsi crowdsourced a Super Bowl ad and Barak Obama even crowdsourced poster designs during his 2012 election campaign. It can work for you too!
Crowdsourcing gives you access to an endless pool of ideas and talent, enabling business large and small to cut costs, get creative and connect with their target audience. For best results, offer a worthwhile reward for participation and provide clear guidelines regarding exactly what you want.
For your business to be firing on all cylinders your online content is vital. It needs to communicate your brand’s core values, engage your target audience and keep them coming back. If you need quality content that gets results for your business, I can help. Contact me today for a free consultation and quote.