Few businesses can get by without a website nowadays, because regardless of whether you sell coffee, clothing or life coaching services, the vast majority of people will first find you online. A quality website can give you a significant edge on your competition, helping your business to embrace its target audience and stand out from the crowd. For best results, keep the following essential elements in mind.
Always look your best
Your website needs to make a positive impression and do so fast. Eye catching colours and imagery will encourage your visitors to stick around and explore, while custom photography can be a great way to create an authentic look and feel. However, don’t get carried away with your creative efforts as it may distract from your core messaging, and embracing a consistent theme throughout your site will look most professional.
Make life easy
Your website should provide a potential customer with everything they could possibly need to make a decision right now and all that vital information must be easy to find and understand. Avoid jargon, use simple language and resist the urge to get overly fancy with your layout and design, because if you want people to explore your site you need to make it easy for them to do so.
If you expect people to drop by your site regularly you had better give them something new to look at. Whether you add blog articles, post instructional videos or review your latest products, you should add something fresh to your website at least once each week. Sites with a steady flow of quality content will not only attract more frequent visits, they will be rewarded by search engines with higher page rankings.
Embrace responsive design
Now that more than half of all internet searches originate from mobile devices your website needs to look good on everything from desktops to smartphones to wearables. Responsive web design adjusts the parameters of your site to suit the device it is being viewed on, providing a more user-friendly experience and making your content easier to share. Google considers responsive design to be so important that it punishes sites that are not responsive with lower page rankings.
Give your customers a voice
Rather than shamelessly promote yourself let your customers speak for you, as it will be a lot more impressive having unbiased opinions willing to vouch for your products or services. Include comments from a diversity of people representing a range of situations, as this will make those testimonials easier to relate to.
Make it easy to contact you
Your contact page needs to be prominently displayed and contain a variety of ways to contact you. Apart from including all those regular details, such as your phone number, address and social media contacts, if your clients are likely to want to connect right now consider adding a live chat option as well.
It can be hard work driving traffic to your website; therefore, if your business is to be successful you need to make the most of each and every visitor. If you need quality content for your website, I can help. Contact me today for a free consultation and quote.